If you have a company filled with happy employees then your business is probably doing extremely well. Happy workers are more productive, which, naturally, leads to happier clients. Happy workers feel more connected to their job and their team members, which can organically create a positive company culture. If you’ve ever wondered how you can … Read more
Using branded merchandise as a giveaway is an effective marketing technique but only when done right. A giveaway can go wrong for a number of reasons. A company can either fail to properly promote their giveaway or give away products that no one wants. Sure, a lanyard might be a great item to give to … Read more
Is your brand not getting the traction you need to stand out in your industry? Are you seeing your competitors grow their brand and gain new followers at a faster rate than your company? Don’t read this as a sign of failure; this is actually a great opportunity for your company — it’s time for … Read more
We don’t know about you, but it already feels like summer is flying by. However, there’s still a lot of summer left! Your employees are already enjoying the warmer weather and longer days, and have hopefully been using some of their paid time off to take vacations and unwind. While summer may feel like a … Read more
Everyone loves branded merchandise, but, unfortunately, there is a lot of trash to sift through to get to the good stuff. You do have to hunt to get quality and land the treasured product your employees, customers, and potential customers will love. As you begin thinking about your own line of swag, remember that quality … Read more
When you close your eyes and think about a brand, their colors will probably be the first thing you envision. Try it… If we say McDonald’s, you’ll think yellow and red. If we say Facebook, you’ll think blue. If we say UPS, you’ll think brown and yellow. Does this matter? Every company has to eventually … Read more
When you think about McDonald’s, what comes to mind? Aside from their food, it’s probably the golden arches that have been McDonald’s logo since the early ’60s. Or what about Starbucks? Their two-tailed mermaid (or, as devoted Starbucks customers know her, their siren emblem). How about Apple? That one is easy, right? This is the … Read more
