Bobby Hundreds is an icon in the streetwear fashion scene of Los Angeles. Among many other accomplishments, he has designed streetwear that has been worn by big name celebrities. There is a lot of content out there from Bobby, interviews, essays, and books as well as designs, collaborations, and apparel. Last May he appeared on … Read more
In the fiercely competitive business arena an edge can make all the difference. Enter swag, your secret weapon to leave an indelible mark on customers. First impressions are everything. High-quality swag speaks volumes about your brand’s commitment to excellence. Whether you deliver goods or services to your customers in your market, a branded gift is … Read more
Experiential marketing is a powerful strategy where a company creates an immersive brand experience for their customers. This approach goes beyond traditional advertising and engages customers on a deeper level. These events are interactive and allow the audience to forge a strong connection with the brand by involving as many of the five senses as … Read more
Finding a business leader whose primary goal wasn’t pointed at growth would be difficult. Such a goal obviously depends entirely on the customer base of the company, and it’s a fairly well-established concept in the business world that 80 percent of a company’s sales are generally produced by 20 percent of the customer base. You … Read more
Great businesses understand the power and influence of branded merchandise. Creating swag that perfectly represents your company should be a central part of any brand’s marketing efforts. Promotional products help companies aesthetically express their unique personalities, engage with their target demographics, and reinforce the way a company wishes to be seen (optics). When done well, … Read more
With every new year, brands have the opportunity to get more creative about how they’re connecting with their employees and customers. Swag has always been the physical touchpoint between a company and its supporters, and it always engages and delights the people who receive it. People love collecting promotional products from brands, but the key … Read more
During the last couple of years people from coast to coast have realized they have options when it comes to where they work. Making your employees feel appreciated is a big component of employee retention. A lot of companies are still in summer mode, but the holiday season will be here before we know it. … Read more
With October coming to an end, people are starting to say their goodbyes to fall and get excited for the upcoming winter season. For some people, colder weather brings a breath of fresh air to their everyday lives. It’s an excuse to stay indoors and not feel guilty about having a lighter schedule. There’s something … Read more
If you’re part of the apparel decorating industry, you’re already familiar with Apparelist. For those of you who aren’t, Apparelist is a publication that serves as a community and voice of support for our industry. They not only speak about all the trends and important events in the space, but they also offer trusted and … Read more
Engaging posts. Short-form video content. Paid digital marketing campaigns. Catchy billboards. These are just a few of the puzzle pieces that make up a great marketing strategy. But there’s one piece of the puzzle that even the most experienced companies can miss or undervalue, and that is branded merchandise. How can you incorporate swag into … Read more