As a business, hosting an event is a thoughtful way to put your brand in front of potential clients or to foster a strong employee culture. While these events can be a lot of fun, they’re also very taxing to prepare. Your team can spend days, weeks, and even months planning to make sure everything goes smoothly. But if no one shows up, is it even worth it?
Part of the event planning process is simply to get as many people as possible to attend, whether it’s a marketing event, a charity fundraiser, or just a company barbeque. The more people in attendance, the better your event will be. So, what tricks are there to getting the best turnout? We cover some suggestions below.
Consistent Promotion
Of course marketing the event is going to be at the top of this list. This is how you spread the word quickly. Sending emails and distributing flyers is a good start, but we recommend getting a bit more creative.
Give people a behind-the-scenes glimpse into what they can expect at the event to get them excited. Be sure to pre-emptively answer any questions they might have. Include any food you’ll be serving, mention what guests/speakers will be in attendance, and be sure to show off the swag you’ll be giving away. It all adds to the excitement and hype!
Be Transparent About Expectations
If event expectations are vague and unclear, it can turn people off. If they’re confused about what to expect, there’s a chance they’ll avoid the confusion by not attending at all.
Some of the event expectations you should be transparent include:
*If food and beverages will be provided at no charge or if the cost is additional
*If masks or vaccination cards are required
*The timeline of the event
No one wants to be surprised by anything when they walk into your event, so make sure you do your due diligence and inform guests of all the necessary details ahead of time.
Get Your Swag Ready
Previewing the swag you’ve created for the event is a great way to attract guests. There are a lot of swag options out there so it can be a little intimidating at first. However, if well planned, anything from t-shirts to tumblers to tote bags will put a smile on the faces of those who come.
You’ll not only need to think about the product you’ll be giving away, you’ll also have to consider what you want to put on these items. Will it just be your company’s logo? Will it include the name of your event (especially if this is a recurring event you host)? Will it include a call to action? There’s no wrong answer. It just depends on your goals. When you’re thinking of the swag you want to create, we suggest going with colors that mirror your brand, as well as choosing products that people will actually want to use over and over again. Consistency and practicality are key here.
Whether you need some guidance to get the ball rolling or you’re ready to start actually making your swag, we’re here to help from start to finish! You can check out our website to learn more about our services. We want to help you get the most success possible from your event.
