The entire purpose of promotional products that carry your logo and message is to influence your target audience and build their interest in your company. Over time, using these products consistently is a sure-fire way to effectively build brand awareness. There are many ways you can do this.
You can gift your branded merchandise to your employees. You can send it to customers along with their orders. You can hand it out at events or conferences. You can even sell items directly to the public online.
However you choose to use your promotional products is up to you, but what’s important is making sure to choose the right items for your business. Selecting the wrong products could damage your customers’ perceptions of your brand and, ultimately, negatively impact your bottom line.
With so many different products out there, here are some tips.
Think about your target audience
Who are you targeting? Is it your existing customer base or new prospective clients? Are you focusing on a few key clients or are you getting ready to make as many impressions as possible at a trade show? What is the demographic of this group? Knowing your target audience will help you identify the ‘how, where, and what’ of your branded merchandise. Once you know the basics, Prodigy Promos can help you with the specifics.
Think about your budget
The right strategy for your promotional products will depend on your company’s budget. Lower-cost products might be better for giveaways and events, while more high-end items might be more in-tune with your customer appreciation efforts. It goes without saying, however, that, no matter the budget, you always want to select products that will be practical and appreciated, rather than something someone would want to throw away.
Think about your distribution plan
Once you’ve narrowed it down to the right products for your marketing strategy, you’ll have to figure out how you’ll get these items into the hands of the right people. If you’re planning on taking these products with you to an event, have everything prepared in advance so you can focus on the event and make a nice delivery of the items to your audience. If you’re planning on shipping these items to your customers or prospects, make sure your labeling and packaging is on point. Just like you want to have the right products, you also want to make sure you have the right distribution plan in place so your efforts aren’t in vain.
If you’ve never had branded merchandise for your business, it can feel a bit overwhelming until you have everything finalized and ready to go. Trust the experts to help you through the entire process from start to finish. Contact the team at Prodigy Promos today to help you get started!
