Finding a business leader whose primary goal wasn’t pointed at growth would be difficult. Such a goal obviously depends entirely on the customer base of the company, and it’s a fairly well-established concept in the business world that 80 percent of a company’s sales are generally produced by 20 percent of the customer base.
You may think the key to growth is obtaining new customers. Attracting more customers is great, and it should never be overlooked. However, it cannot be your only focus. Identifying and qualifying leads and developing a customer take a significant amount of time and resources. So instead of putting all of your efforts into acquiring new customers, business leaders should also focus on investing in their existing clients.
You’re motivated to keep customers coming back for more so your service is probably already on point. But… have you tried incorporating branded merchandise into these efforts to help boost your customer retention? There are a lot of effective ways to do this that will help you stay in the good graces of your clients.
Encourage Your Customers to Give Feedback
Customers can offer valuable insight into a company’s operations that its leaders and employees might be blind to. This is why asking for their feedback is essential to the success of your business. If you want customers to take the time to give honest, detailed responses, do something to entice them to be helpful. Some companies offer a discount towards their next purchase, but you can also go the extra mile and send them a small swag item. A water bottle, t-shirt, or powerbank can grease the wheels and bring you the input you need, all while putting a smile on your customer’s face and getting some more mileage out of your brand with promotional products in circulation.
Greet New Customers With Swag
More than likely your customers want to feel appreciated more than anything. How do you currently welcome new customers? A lot of companies send a personalized thank you email or provide first-time shoppers with a special discount code, but a physical token of appreciation stands out. A coffee mug, tote bag, or pair of socks are all items someone would be happy to use, and they help spread the word about your business at the same time.
Celebrate Customer Milestones
This goes hand-in-hand with a welcome pack, but you can also send your customers a gift for certain milestones. You can send them swag on their birthday or you can get creative with it by sending them a product if they hit certain milestones — like if they make a purchase over $250. You can consider sending out more expensive gifts for larger milestones.
By incorporating branded merchandise into your customer retention efforts, you can retain customers and build brand loyalty, while attracting new customers at the same time. Customers appreciate companies that go the extra mile to show their gratitude, and sending out swag is just a small token that can have a profound impact on your business growth. If you need help bringing your ideas to life your company our team is here to help! Get in touch with us today.
