With every new year, brands have the opportunity to get more creative about how they’re connecting with their employees and customers. Swag has always been the physical touchpoint between a company and its supporters, and it always engages and delights the people who receive it.
People love collecting promotional products from brands, but the key is to offer products that people will actually want to keep and use on a daily basis. What’s the best way to do this? Reevaluate your promo products every year and make sure they align with what people want and need to help make their lives more comfortable and convenient.
Take this year, for example. Remote work is still as prominent as it was during the pandemic, and is even expected to increase in 2023. More people are realizing the impact self-care has on their mental health. Additionally, sustainability remains a priority, especially for younger generations. Consider these trends and get creative about how you can incorporate them into your swag items.
If you’re struggling to think of ideas, here are some ideas from the Prodigy Promos team.
Work-From-Home Accessories
How can you use swag to help set your remote employees up for success? There are so many different products that can benefit remote workers and help make their jobs easier. You could send them a mouse pad branded with your company’s logo and colors or coffee mug branded with your company’s current marketing slogan. You could also send them a LED ring light. This isn’t an item you see a lot of companies giving out, but a ring light is a great way to help employees feel and look their best during virtual meetings and conference calls.
Fitness Swag
Many people make fitness and wellness a huge part of their New Year’s resolutions. Your company can support those personal goals by offering fitness accessories as part of your swag. A customized yoga mat is a great statement piece that can be used for yoga or general fitness activities. A fitness tracker is another accessory that fitness lovers can wear on a daily basis to track their activity and maintain their fitness goals. Resistance bands are another economical way to give people a way to work out anywhere.
Self-Care Items
You want your employees and customers to get the best night of sleep every night, so consider gifting them a soothing, plush sleep mask. You can also get freezer masks for use to combat headaches or essential oil aromatherapy masks that bring calm after a long day. A skincare kit is also a great option. You can customize these kits with a few items, like lotions and face masks, that will help people feel as if they’re getting an at-home spa treatment. They’ll associate those relaxing emotions with your brand.
Eco-Friendly Products
As more and more people are committed to reducing their environmental footprint, many people might appreciate swag that is created to be reused and recycled. A reusable water bottle is a great option for at-home or on-the-go use. Those will reduce the one-and-done plastic water bottles. We talk a lot about organic tote bags, but they’re a great functional gift option for anyone. People can use them as a work bag or take them along to the grocery store to reduce their plastic bag use.
If you are thoughtful about your swag, your employees and customers will use the products you give them for years to come. If you’re ready to create your promotional products for 2023, get in touch with our team to see how we can help!
