Bobby Hundreds is an icon in the streetwear fashion scene of Los Angeles. Among many other accomplishments, he has designed streetwear that has been worn by big name celebrities.
There is a lot of content out there from Bobby, interviews, essays, and books as well as designs, collaborations, and apparel.
Last May he appeared on the Tim Ferris podcast where he detailed his background and what his career has been about. You can watch that here. Throughout the discussion Bobby dropped lots of gems about about branding and marketing in general.
Just this week Bobby took to his Substack, Monologue, to post the essay, A Brand is a House. We at Prodigy thought the essay was a great reminder of how sacred a brand really is. It’s a fantastic place to start mentally as we begin a new year with new marketing efforts.
You can read Bobby’s entire essay on Substack here. Here is a little snippet to give you the flavor of the essay:
Your brand is a house. How you tend to it — how you love it — not only speaks to what you think of your work, but it says a lot about how you think of your guests. And when it comes time to hand them the keys to your home, they will show you exactly how you made them feel.
Bobby is a source of inspiration to us and we hope you’ll check him out thoroughly.
Happy New Year!
